IP NEWS

Imagination Plus Wins Again! We are pleased to announce that we have won The 2009 Consumer Choice Award for Internet / Web Page Design. That's 7 years in a row! Thanks to our hard working staff and loyal clients.

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Online Marketing...Get Your Clicks!

Driving customers to action, not distraction

Want to know how to build trust and credibility into websites, e-mail solicitations and landing pages so you can get the best response rates? Using a case study and additional examples, we'll cover design and marketing best practices and how these apply to both business-to-business and consumer marketing.

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NEW !Pfilespace

IPfilespace is a File Sharing System developed by Imagination Plus that enables users to upload, organize and share and digital file.

We make managing and sharing files online easy.

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Blogger Knows Best

A CASE STUDY

The popularity of blogging is pushing marketers into new terrain where moms are invaluable brand ambassadors.

Rising female consumer power is changing the rules of engagement. Studies show women do more research into purchasing decisions than men and tend to be less swayed by ads. And according to a survey by Compass Partners in the U.S., 40% of women consider blogs a reliable source of advice and information; 50% say blogs influence their purchasing decisions and 24% say they watch less TV because of blogs.

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By the Numbers

67 - Percentage of the global online population visits social networks and blogs.

21 - Percentage of total media minutes the average person spends on the internet, up from 11% in 2001

36.2 million - Number of women in the U.S. who actively participate in blogging (15.1 million publishing regularly and 21.1 reading and commenting), according to a survey by Compass Partners

Source: Marketing Magazine, April 6, 2009

TREND WATCH

The Business of Blogging
Just some reasons why blogging is good for business...

Blogs are a less formal, more open way to communicate with customers and your business community.

The rapid, easy format of the blog makes it easy to publish a lot of content on different pages. Search engines love lots of new content with lots of internal links. This defines a blog!

You can create links back to your web site generating new
traffic.

Updated and dynamic content helps to attract and maintain visitors to your web site.

> TOP 10 BLOGGING TIPS

TWITTER THIS!

1,142,480
Number of Twitter users following U.S. president Barack Obama

12,571
Number of Twitter users following Canadian Prime Minister Stephen Harper

IP Staff Profile

Name: Frank
Position: Developer, Bilingual Specialist, SEO/SEM
IP Member Since: 2009
Specialty: Online Marketing & Multimedia
Secret Desire: Having my own recording studio
Loves: Landscapes, Animals, Playing Music, Travel, Hockey, Coffee, Italian Food and so much more...

"There are painters who transform the sun to a yellow spot, but there are others who with the help of their art and their intelligence, transform a yellow spot into sun."
- Pablo Picasso

Di you Know?

THE SOCIAL MEDIA METRICS GLOSSARY

The Internet Advertising Bureau earlier this year released a document entitled Social Media Ad Metrics Definitions. Along with traditional online metrics such as unique visitors, cost-per-unique visitor and page views, the IAB lists terms for social media and user-generated content sites. They include:

VISITS

Return visits: the average number of times a user to a site or application over a certain time period.
Interaction rate: the proportion of users who interact with an ad or application.
Time spent: during a specific visit or session.

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WHAT A GREAT IDEA!

New Uses for Old Things
Prevent your lunchtime salad from going soggy...

Take your travel size shampoo bottles (without the shampoo and throughly washed out ) and store your favourite salad dressing. At lunchtime, simply pour it on and toss. Crispier carrots and firmer lettuce. Ta Da!

Now that's a great idea!

Imagination Plus www.imaginationplus.com